Krishna brought the chariot to a halt directly in front of Bhishma, Drona, and all the assembled kings. Then he spoke: "O Partha, behold these Kurus gathered here." Just four words — pashya etan samavetan Kurun — but they carry enormous weight.
Notice what Krishna does not say. He does not say "behold your enemies." He says "behold the Kurus" — your own clansmen, your own blood. Some scholars believe Krishna chose this word deliberately, so Arjuna would see not a faceless opposing army but his own family. Others see it as Krishna setting up the experience that will crack Arjuna open and make him ready to receive the teaching.
And where does Krishna park? Directly before Bhishma and Drona — the two people Arjuna reveres most in the world. His grandsire who raised him, and his guru who taught him the bow. It is as if Krishna is saying: look closely at what this war will cost you.